A Technology Revolution >> General Marketing Thoughts >> General Marketing >> Photo Business Cards
Marketing your Business with a Headshot
There's been a lot of debate over adding a picture of yourself to your business cards. Some feel it is unprofessional and comes across as vain, while many more disagree. The truth is that consumers are more likely to purchase a product or service from someone who is easily recognized. Brand recognition always sells. Think about today's hottest items. You certainly associate Nike with a swoosh, Mobil/Exxon with a flying horse and Microsoft with a wavy, four-colored square. Consumers are just as likely to link your business to your face if given the opportunity.
With that in mind, you must make your picture stand out. Right or wrong, people are quick to judge another based on looks. You should create a quality picture. Professional photographers can be expensive, and realistically, you can do without them.
Getting a Quality Photo
Before you even begin, familiarize yourself with all of your camera's functions. Learn how to use the red-eye reduction, the zoom, focusing techniques and more. Switch between portrait and landscaping so that you become acquainted with those functions.
When taking a photo of yourself, you'll need a camera with a timer. Otherwise, have someone else take the photo for you. Try using different lighting. Artificial light can wash you out, so try taking photos outside in the sunlight stood in the shade to reduce glare, as well as some inside. Take plenty of photos so that you have a variety from which you can choose.
Uploading a Picture
PrintBusinessCards.com makes it easy to upload your quality portrait to your business cards. Their easy-to-use Internet program allows you to edit your business cards with a real-time viewer so that you see changes as you make them. With more than 20,000 templates created by professional artists, you'll have exceptional business cards in little time.
